Is Your “Focus Long-term” Message to Clients Footnoted?
Your advice is sound. You tell clients to focus on their goals, keep their eyes on the prize, it’s the long-term that matters. You remind them to forget the day-to-day gyrations of the market; it doesn’t much matter and they have no control over it anyway. It’s reaching their goals that matters, not investment returns. Those same clients go to their inbox or mailbox each quarter and open that report you send them without fail. What they inevitably see are those familiar squiggly lines and percentages of your QUARTERLY PERFORMANCE REPORT. “Focus on reaching your long-term goals” appears to be footnoted It’s a bit like you’re saying “Do as I say, not as I do (write/ report).” “Focus on your long-term goals and dreams, and by the way, here are your performance numbers for the last three months”. Oops. The Read More…
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